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Mindset

Artist Pure Chlorine
Title Mindset
Release Date Friday, October 18, 2019
Genre Pop > Alternative Pop
Copyright © Between Music
Country AUSTRIA

Promotion Text

Change Your Mindset

Pure Chlorine stands for heavy guitar-riffs with pulsating EDM-Beats and a critical view on the shiny pop-life-style. Their second single “Mindset” is angry and hopeful at once. It will be released on Between Music on October 18th.

Every once in a while, the pop-music taste changes. The last decade was full of happy empowerment songs, most of them having good vibes but miles away from the youngster’s reality, who were facing fears of political and environmental crises and social pressure to perform. Luckily, a few artists are starting to write and perform songs that deal with these issues with integrity and honesty. Pure Chlorine is one of them (see also Billie Eilish, Alessia Cara or grandson). The trio has its finger on the pulse of time and combines electronic music with rock sounds on their new release “Mindset”. The message is spot on: Empowerment by an “in-your-face” attitude - angry, dirty and revolutionary. The new alt-pop riot!

Pure Chlorine’s singer Claudia nails it: “We gotta change our mindset! Lot of folks became too comfy. We have to stand up and kick some asses. We have to take care of our future before they ruin it”. Too harsh? Get used to it! These young folks have an agenda and they won’t rest until they reach their goals. So, if you’re not already part of the new alt-pop riot with Pure Chlorine, you better take a closer listen to “Mindset” and… change it!

Pure Chlorine Bio:
The trio consisting of singer-songwriter Claudia Bruckner and the two producers David Graf and Sebastian Griessler met in 2018 at college. All three coming from various musical backgrounds united forces to form Pure Chlorine - a moody but high-energetic alt-pop act that faces the reality of life in today’s world.

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